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Luxury brand Bang & Olufsen launches their first digital store

By Marcus Wong - on 21 Jun 2018, 3:29pm

Luxury brand Bang & Olufsen launches their first digital store

Bang & Olufsen’s products have always been available online via partners and reseller websites, but now fans will be able to order direct from the brand via their first digital store – beostore.com. The store will offer B&O’s full range of audio visual products, so you’ll be able to get on-the-go speakers and headphones like the Beosound 1 and the Beoplay H8i and TVs like the BeoVision Horizon all at one stop.

The difference in beostore.com compared to other online retailers is that the web store serves as an extension of the brick-and-mortar flagship store located at the Grand Hyatt Singapore. That means that after-sales care will also be extended via the Grand Hyatt showroom and Service Centre, so you can buy with confidence.

The launch of beostore.com is in accordance to the thrust towards digital consumerism. Customers who know us will still visit the physical store for the brand experience where our product specialist is able to demonstrate connected audio devices and smart living concepts. To confirm their purchases at a later stage without having to commute back to the store again, beostore.com is conveniently available 24/7 for them. For potential customers with intention to purchase online but might not be exposed to our brand and products, beostore.com will be the touchpoint for them to learn about us.   -  Soren Kokholm, Head of Sales for SEA

The same warranty and after-sales service and support are offered for all online purchases, with free delivery with no minimum purchase (excluding accessories) within three working days during the introductory period. To celebrate the launch of beostore.com, the first 20 customers with a minimum nett spend of S$1,000 will receive a Beoplay E8 truly wireless earphones worth S$429 with compliments.