Logitech announces Watson’s tie-up to increase its retail reach
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Logitech announces Watson’s tie-up to increase its retail reach
Note: This article was first published on 17 March 2023.
Consumers in Singapore now have another channel to purchase Logitech solutions thanks to a strategic partnership the company signed with Watsons with the aim of retailing a variety of Logitech’s lifestyle and tech products in Watsons stores island-wide.
Bernard Chow, Head of Cluster for Singapore, Malaysia and the Philippines, Logitech said:
In our recent region-wide Logitech-Milieu insight study on consumer purchasing behaviour of content creation technology, we found that about 1 in 2 respondents from Singapore reported an overall interest to purchase audio and video technology. In line with this insight, we wanted to fulfil this need by expanding our touchpoints and channels innovatively in the retail space. This collaboration seeks to strengthen our lifestyle and ergonomic products positioning alongside Watsons, while fitting seamlessly into their current range of beauty and health products on display. We hope to attract new customer segments and expand into neighbouring markets like Malaysia and Philippines in the coming months.
Pricing and availability
Products from Logitech’s personal workspace solutions category - including the K380 Multi-Device Bluetooth Keyboard, Pebble Wireless Mouse M350, Lift Vertical Ergonomic Mouse, POP Wireless Mouse, BRIO 500, and Zone Vibe 100 Wireless Over the Ear Headphones - will be on display and available for purchase at 28 physical Watsons stores in Singapore and on Watson’s online store.
From now until 29 March, customers will be able to enjoy 20% off Watsons-exclusive promotions on all Logitech products, including the Lift Vertical Ergonomic Mouse S$95.20 (U.P. S$119), BRIO 500 at S$159.20 (U.P. S$199), and the Zone Vibe 100 Wireless Over the Ear Headphones at $127.20 (U.P. S$159).
