LG previews a new design language for its next phone

LG is introducing a new minimalistic design language for its next phone. 

Unlike many phones in the market with squarish camera bump, LG describes its new design language as having a "Raindrop" camera and front-back symmetrical curves. Its two teaser images show three rear cameras and an LED flash in descending order by size to mimic falling raindrops.

The main camera sits slightly above the surface while the other two lens lie seamlessly under the smooth glass. This tactilely pleasing design layout offers the added benefit of taking up less space on the rear of the phone for a cleaner, sleeker overall look.

 The front-back symmetrical curves have a marketing name, the 3D Arc Design. The edges of the display and rear are symmetrically curved to give a much more natural feel in the hand. There are also less sharp edges and angles.

“Our upcoming smartphone will draw on the rich history of classic LG designs which have always been distinctive at first touch,” said vice president Cha Yong-duk, head of LG’s Mobile Communications Design Lab. “This handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward.”

Source: LG