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LG licenses out webOS to take on other smart TV operators

By Ken Wong - on 26 Feb 2021, 9:17am

LG licenses out webOS to take on other smart TV operators

Expect to see more TVs showing this when they start. Image courtesy of LG.

LG has announced that it will be licensing out its webOS smart TV platform to other brands and has already lined up some 20 partners including Aiwa, RCA, Ayonz, and Konka. LG added that compatible TV models from these partners would also include LG’s Magic Motion remote controller.

Park Hyoung-sei, president of the LG Home Entertainment Company said:

The webOS platform is one of the easiest and most convenient way to access millions of hours of movies and TV shows. By welcoming other manufacturers to join the webOS TV ecosystem, we are embarking on a new path that allows many new TV owners to experience the same great UX and features that are available on LG TVs. We look forward to bringing these new customers into the incredible world of webOS TV.

This could be the start of a webOS ecosystem through multiple home appliances and other products.

At CES 2021, LG showcased its latest version of webOS, along with its latest TV line-up. But at this point in time, LG says that partners will be getting the previous webOS 5.0 version.

Their partner ecosystem. Image courtesy of LG.

According to LG, they say that “Licensees of webOS TV receive the familiar and highly acclaimed UX design along with a rich pool of features such as voice search and control, integrated AI algorithms and easy connectivity that have earned webOS positive industry and consumer accolades.”

They also touted access to streaming service apps such as Netflix, YouTube, Amazon Prime Video and sports streaming service DAZN as well as LG Channels, the company’s free premium content streaming service.

This could certainly be attractive to smaller TV manufacturers who could find it hard to make up the numbers to justify licensing a smart TV platform from say Google.

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