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LG displays go clear but still bring content and clarity at CES 2021

By Ken Wong - on 31 Dec 2020, 12:14pm

LG displays go clear but still bring content and clarity at CES 2021

Watch the chef prepare your order as you also watch a movie. Image courtesy of LG.

LG will be showcasing new applications they have for transparent OLED displays at CES 2021. The company says that they have been looking at situations people would encounter on a daily basis and looking at how they could be improved with a transparent display.

LG says their transparent OLED displays achieve 40% transparency compared to only 10% of other competing displays. This results in a crystal clear like glass that can be used in various fields such as smart homes, smart buildings, and mobility, including autonomous vehicles, aircraft, and subways.

Jong-sun Park, Senior Vice President & Head of the Commercial Business Unit at LG Display said:

Transparent OLED is a technology that maximises the advantages of OLED and can be used in various places in our daily lives, from stores, shopping malls, and architectural interiors to autonomous vehicles, subway trains, and aircraft.

While LG has envisioned more business use cases for its transparent OLED displays, Xiaomi recently launched one for home use.

 

Real-world use cases

Get the information you need while you look outside as though it was a window. Image courtesy of LG.

Among LG Display’s showcase is a Smart Bed in the Smart Home Zone at the company’s online showroom. The Smart Bed’s 55-inch Transparent OLED display rises from its frame to show information or TV contents in various screen ratios without compromising its clear image quality that does not rely on backlights. Paired with Cinematic Sound OLED (CSO) embedded in the frame, there is also no need for additional external speakers. It can also be moved to other parts of the house for other uses.

In the Restaurant Zone, a sushi bar uses a 55-inch Transparent OLED display to deliver information with clear image quality while benefiting from high transparency to maintain a connection between people on both sides of the screen. As guests wait for their order, they can watch a movie or TV program, while at the same time viewing the chef preparing their food on the other side of the display. In the post-Covid era, it can entertain and act as a partition.

Finally, in the Metro Zone, a 55-inch Transparent OLED display is deployed on board a virtual train carriage. Passengers can use it to look outside as though it were a window, but they can also receive information such as subway line maps, weather information, and other news.

LG’s Transparent OLED display showcase will be featured in LG’s virtual exhibition booth during CES 2021 starting January 11.