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LEGO unveils the 'Date Night in a Box' for couples in Singapore this Valentine's Day

By Zelda Lee - on 29 Jan 2024, 10:59pm

LEGO unveils the 'Date Night in a Box' for couples in Singapore this Valentine's Day

Image: LEGO

LEGO is rolling out a novel concept aimed at lovebirds this Valentine’s Day with a medley of sets, for couples seeking a blend of fun and creativity.

From 26 January to 18 February 2024, they're offering an exclusive gift-with-purchase (GWP), the LEGO Date Night in a Box – with every purchase.

According to the press release shared by LEGO, the LEGO Date Night in a Box is “a toolkit for romance, peppered with the essence of LEGO's playful spirit”.

Image: LEGO

Here's what's tucked inside this limited-edition package:

  • A greeting card to scribble sweet nothings.
  • Conversation cards designed “to spark deep, reflective chats”.
  • A sticker pack to sprinkle your evening with LEGO charm.
  • Custom coasters, because what's a date without your favourite drink?
  • And an exclusive LEGO Heart-shaped Lock polybag.

Rohan Mathur, Marketing Director at LEGO Southeast Asia, says: "Couples today are craving experiences they can savour together, something that enriches the time they spend with each other."

"We see LEGO sets as more than just playthings. They're catalysts for creativity, a means to forge lasting memories and strengthen connections. This Valentine's, our goal is to offer couples an unconventional yet playful way to celebrate their relationship and the joy of building something together," he adds.

The LEGO Date Night in a Box will be exclusively available as a gift-with-purchase on the LEGO Official Store on Lazada and Shopee for a limited period from 26 January to 18 February 2024 with a minimum spend of $199 on selected products.

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