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Lancia has been reborn as a pure electric brand, will launch three new EVs by 2028

By Kenny Yeo - on 30 Nov 2022, 10:20am

Lancia has been reborn as a pure electric brand, will launch three new EVs by 2028

The new Lancia logo. (Image source: Lancia)

If you are of a certain age, you'll know the name Lancia and probably even remember the time when cars like the Dedra still plied our roads.

The famed Italian automaker, which has an unimpeachable history in rallying (go look up the Stratos and Delta), has had a torrid past decade or so. Luckily, it seems that there is light at the end of the tunnel.

As part of the Stellantis merger, it has been announced that Lancia will be reborn as a pure EV brand.

Lancia CEO Luca Napolitano said:

Today is the beginning of our Renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respected and reliable brand in the European premium market. Today is the beginning of the new Lancia!

It's probably not what Lancia fans had hoped for but at least the brand continues to exist in some form. 

More importantly, Lancia plans to launch three new electric-only cars by 2028. The first of which will be a new Ypsilon which will launch sometime in 2024. There's no timeline given yet for the other two cars.

The new Lancia logo. (Image source: Lancia)

That aside, the brand is also introducing a new logo and a new design language that it's calling Pu+Ra, which is a conjunction of the words Pure and Radical.

The new logo takes inspiration from the 1957 version which first appeared on the Lancia Flaminia. According to Lancia, it's supposed to resemble a jewel.

As for the Pu+Ra design language, Lancia says "the volumes of the new vehicles are created by successive layering, adding and intersecting elementary and iconic shapes, such as the circle, rectangle, and triangle, and combining them with eclectic details."

It also says "the result is an overall language that is not typically automotive." 

This all sounds very exciting and intriguing, but also faintly worrying. Hopefully, this isn't another false dawn for the brand. The world could always do with more interesting Italian cars, particularly if it's a Lancia.

Source: Stellantis

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