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Kingston's new Fury gaming brand targets the enthusiast, high-end gaming crowd

By Rhyn Chan - on 9 Jun 2021, 10:37am

Kingston's new Fury gaming brand targets the enthusiast, high-end gaming crowd

Kingston's HyperX Fury RAM Modules under the Renegade branding.

Kingston has long been a supplier of third-party DRAM components to PC component companies offering memory products, while selling their own products under the HyperX line-up. However, this is set to change as HP has completed its acquisition of the HyperX branding. While HP can sell gaming peripherals under that brand, Kingston still holds the rights to memory components like DRAM, flash memory, and SSD products.

To continue capitalising on the success of HyperX, Kingston will continue selling their products under a somewhat new moniker: Kingston Fury, with a renewed focus on “high-performance, enthusiast and gaming brand”.

While the timeline is not clear, Kingston Fury will release DDR4 and DDR3 RAM first, and launch DDR5 ones after it has completed compatibility and qualification testing with motherboard vendors.

Currently, Kingston Fury is breaking up their offerings into three categories: -

  1. Kingston Fury Renegade: High-performance speeds at up to 5,333MHz and low latencies with options for RGB
  2. Kingston Fury Beast: Value for money performance of up to 3,733MHz in the DDR3 and DD4 space with and without RGB
  3. Kingston Fury Impact: SO-DIMM memories for laptops, NUCs and small form-factor PCs in DDR3 and DDR4 with speeds of up to 3200MHz

We'll update this space when there's more relevant information.

Source: Kingston

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