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Kindle Books Outsell Hardcovers at Amazon

By Kenny Yeo - on 20 Jul 2010, 9:13am

Kindle Books Outsell Hardcovers at Amazon

Amazon recently announced that sales of Kindle books are outstripping those of traditional hardcovers. According to sales data for the past three months, Amazon sells 143 Kindle books for every 100 hardcover book sold. in the last month alone, Amazon sold 180 Kindle books per 100 hardcover book sold.

Ars Technica - Amazon also said that Kindle hardware sales had tripled since the company lowered the price from $259 to $189 just one month ago. Amazon CEO Jeff Bezos said that lowering the price was the tipping point to accelerate sales and eventually eclipse hardcovers, even though sales of hardcovers continue to grow. He added that this news is "astonishing when you consider that we've been selling hardcover books for 15 years, and Kindle books for 33 months."

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