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Japan Overtakes U.S. in Mobile Apps Consumption

By Kenny Yeo - on 12 Dec 2013, 10:29am

Japan Overtakes U.S. in Mobile Apps Consumption

Apple Store at Ginza.

Thanks to an explosion in growth of smartphones and tablets, Japan has now overtaken the U.S. to become the number one country in the world in mobile apps revenue.

According to a tracker, App Annie, Japanese consumers spent roughly 10% more than their American counterparts in the month of October. Just a year ago, Japanese consumers spent 40% less than U.S. consumers.

The reason for this has been the widespread adoption of smartphones and tablets in Japan, where Apple is currently the market leader. And amongst the apps, the most popular were games, where spending has quadrupled in the past year.

Japanese obsession with mobile games has also fueled growth of Android-powered devices, making Japan the first place in the world where revenue from Google Play is comparable to that of Apple's App Store. This also makes Japan the largest market for mobile games and predicted revenue for games alone is likely to be around US$4 billion in the near future, which translates to roughly a quarter of global mobile games revenue.

Source: Wall Street Journal

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