iPhone sales reportedly up in China after price cuts for channel partners

Apple's efforts to boost iPhone sales reportedly paid off in China.

According to Chinese publication Feng.com, two online retailers claim that iPhone sales rose significantly in January following price cuts. Chinese e-commerce firm Suning said sales increased 83% between 11 January and 30 January after it rolled out price cuts for the iPhone models. Tmall saw a 76% surge in iPhone sales after it cut iPhone prices on 13 January.

Yahoo Finance reported last month that Apple reduced the purchase prices for channel partners in China so that consumers can buy the iPhones at lower prices. Apple also reassigned marketing staff and tried new marketing strategies to boost iPhone sales.

Apple's lower revenue in Q4 2018 is attributed to the strength of the U.S dollar, the ongoing trade war between the U.S and China, fewer iPhone upgrades than it had anticipated, and the slowdown in the Chinese economy.

In its recent earnings call, Apple CEO Tim Cook shared that the company is considering to lower the iPhone prices in some international markets as recent currency fluctuations made the phones more expensive in those markets.

Source: AppleInsider