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iPhone 12 is the best-selling 5G phone in October according to Counterpoint

By Cookie Monster - on 21 Dec 2020, 11:54pm

iPhone 12 is the best-selling 5G phone in October according to Counterpoint

The Apple iPhone 12, iPhone 12 Pro Max and the iPhone 12 mini.

Despite a delayed launch for the iPhone 12, Apple managed to clinch the top two positions for the world's best-selling 5G phones in October. 

According to Counterpoint Research's monthly Market Pulse Service, the iPhone 12 and iPhone 12 Pro captured close to 25% of the total 5G phone sales in October. The iPhone 12 is the top-selling 5G phone model with 16% of global 5G phone sales while the iPhone 12 Pro is the second best-selling 5G phone with 8%. Five of the top 10 selling 5G phones are from Chinese phone brands.

Image source: Counterpoint Research

Counterpoint Research added that the iPhone 12 entered the top 10 best seller list of 5G devices for January - October 2020. Considering that the iPhone 12 went on sale in the last two weeks of October, this is a pretty impressive achievement for Apple. The Samsung Galaxy Note20 Ultra 5G, which was the leader of the pack in September, slipped to the third position.

The superb sales performance of the iPhone 12 models is attributed to three main factors: a large pent-up demand for 5G upgrade among the existing iPhone base, strong telco promos, and availability in more markets at launch.The sales of the iPhone 12 models is expected to do well in Q4 2020 and momentum is likely to continue in early 2021 due to the later launch of the iPhone 12 Pro Max and iPhone 12 mini.

Source: Counterpoint Research

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