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iPhone 12 and iPhone 12 Pro users collect their phones with telco fanfare and 5G access

By Liu Hongzuo - on 23 Oct 2020, 3:43pm

iPhone 12 and iPhone 12 Pro users collect their phones with telco fanfare and 5G access

(Middle) Mr Lim Chen Han, 43, the first Singtel customer to get an iPhone 12 Pro with (left) Ms Gan Siok Hoon, MD of Sales & Mobile Marketing, Consumer Singapore, Singtel and (right) host, Joakim Gomez. Source: Singtel.

The official retail launch of the iPhone 12 and iPhone 12 Pro brought about much fanfare among the customers and our local telcos.

Red camp Singtel launched iPhone 12 sales at an exclusive showcase over at the 5G NOW@UNBOXED pop-up store, educating new iPhone 12 owners on the possible use-cases of 5G connectivity with their devices. Customers were treated to demonstrations of Virtual Reality, Augmented Reality, and gaming scenarios.

Singtel 5G delivering speeds of over 1.2Gbps on the iPhone 12 Pro. Speed test conducted by Singtel. Source: Singtel.

The iPhone 12 devices are immediately compatible with our local 5G networks upon purchase. Singtel's trial 5G network uses the 3.5GHz and 2,100MHz frequencies, and the telco speed tests reflected 5G throughput with the latest Apple devices.

"We have seen very healthy demand for the new iPhone line-up with one model selling out in just 16 minutes. So far, about 70% of customers preferred to purchase their new iPhone online to avoid crowds amid the pandemic. Compared to last year, 30% more of them have opted for higher capacity phones with more memory storage for apps, photos and video content," said Ms Gan Siok Hoon, Managing Director of Sales & Mobile Marketing, Consumer Singapore, Singtel. "A majority of them have also chosen to subscribe to our 5G services to unlock faster speeds and the next-generation features on the new iPhones."

To help customers better understand their iPhone purchases from the comfort of their homes, Singtel has set up an iPhone x Singtel 5G Virtual Experience to help showcase the capabilities of the phones. The experience includes a rhythm-based mini-game where users can stand a chance to win other Apple accessories, like the Apple Watch Series 6 (GPS + Cellular), and AirPods Pro.

 

StarHub customers who pre-ordered the latest iPhone 12 models received their purchases on their doorstep. Source: StarHub.

Over at green camp StarHub, the telco decided to make it an online-only affair. Folks who've been with the telco for 19 years (on average) received a special thanks from StarHub. 12 of them welcomed S$125 worth of gifts: an iPhone Clear Case with MagSafe and a S$50 App Store and iTunes Gift Card, alongside their purchased and delivered iPhone 12 device.

"I have been using StarHub's services for 20 years, and it is my first time having such an experience. It is quite amazing," said Mr John Zhang, Managing Director of JLFC Pte Ltd, who uses multiple StarHub services and subscriptions for his home and business.

 

"It was a nice touch to have my name and my kids' name on the card, and for Donovan to address all of us in his AR video. It is always delightful to be recognised, and to feel that, as a consumer or customer, we are cherished," said Mr Lim Chin Chong, a user who renewed two lines for the iPhone 12 Pro.

For StarHub, all Mobile+ and Biz+ subscribers are automatically enrolled in their 5G trial at no extra charge. This includes the new owners of iPhone 12 and iPhone 12 Pro sitting on the StarHub network.

In addition to the delivered devices, StarHub prepared an intimate meet-and-greet video where StarHub's Chief of Enterprise Business Group Charlie Chan, and Vice President of Mobile Marketing Donovan Kik, expressed their thanks for the many years of support. Users who received the iPhone 12 and iPhone 12 Pro can view the video by scanning a QR code that came with their purchase.

"As we embark on the next decade with the infinite possibilities of StarHub 5G, our customers and their satisfaction levels remain front and centre. Today's glimpse into the future is great validation that technology is here to facilitate stronger connection and collaboration, which has become even more vital for people and businesses," said Mr Chan.

***Read next***

1) iPhone 12 telco price plan comparison
2) iPhone 12 buying guide
3) 12 cases to consider for your new iPhone 12
4) Apple iPhone 12 and iPhone 12 Pro review