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Intel’s NUC PC not as dead as we thought as ASUS agreement throws it a lifeline

By Ken Wong - on 19 Jul 2023, 4:52pm

Intel’s NUC PC not as dead as we thought as ASUS agreement throws it a lifeline

An Intel NUC 11 Extreme.

Oh, what a difference a week makes!

Just one week after announcing that it was planning to stop making NUC PCs, Intel has announced that it’s reached an agreement with ASUS to manufacture, sell and support Intel NUC 10th to 13th generations systems product lines, and to develop future NUC systems designs. This will enable ASUS to provide product and support continuity for Intel NUC systems customers.

Under the proposed agreement, ASUS will establish a new business unit called ASUS NUC BU. This new unit from ASUS will receive a non-exclusive licence to Intel’s NUC systems product line designs, enabling it to manufacture and sell 10th to 13th Gen NUC systems products and develop future designs.

Sam Gao, Intel vice president and general manager of Intel Client Platform Solutions said:

Our NUC systems product team delivered unique products that spurred innovation in the ultra-small form factor market. As we pivot our strategy to enable ecosystem partners to continue NUC systems product innovation and growth, our priority is to ensure a smooth transition for our customers and partners. I am looking forward to ASUS continuing to deliver exceptional products and supporting our NUC systems customers.

The “non-exclusive licence” phrase is interesting as this leaves Intel free to approach other vendors if they want to, leaving the NUC market potentially open to other players.

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