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Instagram is testing "shoppable" photos and tags, to allow users to shop within the app

By Kenny Yeo - on 2 Nov 2016, 10:52am

Instagram is testing "shoppable" photos and tags, to allow users to shop within the app

(Image source: Techcrunch)

Instagram is one of the world's most popular photo sharing app with nearly 500 million users.

It's a good place to go browse new products and check out things you might want to buy. Heck, I should know, I have spent countless hours browsing photos of watches.

According to reports, Instagram is currently testing something it calls "shoppable" photos and tags to iOS users in the US.

How it works is this:

Retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product of choice, users see an in-app details page with a specific product’s price, description, additional photos, and a “Shop Now” button to buy it on the web.

Right now, the tests will involve shoppable photos from 20 brands, including Macy's, Michael Kors, MVMT Watches, Kate Spade, Levi's, Tory Burch, and more.

Reports also say that Instagram won't take a cut of the sale. Instead, it'll monetize this by allowing brands to pay to show their shoppable photos to users who don't follow them. Instagram has around 500,000 advertisers right now.

There's no word yet on when this feature will be rolled out worldwide, but if tests are successful, it shouldn't be long.

Source: Techcrunch