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IKEA launches the Brannboll gaming collection, inspired by the diverse needs of gamers those around them

By Zelda Lee - on 16 Apr 2024, 11:24pm

IKEA launches the Brannboll gaming collection, inspired by the diverse needs of gamers those around them

Image Source: IKEA

IKEA has unveiled the Brannboll, a collection of furniture that is geared towards gamers. The collection eschews the traditional dark, tech-heavy aesthetic of gaming gear for a brighter, more ‘accessible’ approach that incorporates vibrant colors and multi-functional designs.

Philip Dile, the product developer for Brannboll, explained that the line was crafted not only with gamers in mind but also for those who share their living spaces. "We wanted to make something for gamers and the people who live with gamers and gaming in everyday life," said Dile.

Image Source: IKEA

This new series also marks IKEA’s first full line built around video gaming, although the company has previously dabbled in the area – such as the collaboration with ROG. The collection, available from September across all markets including Singapore, is a culmination of extensive research that involves both casual and hardcore gamers.

According to IKEA, the insights gained revealed a need for furniture that could easily transition between gaming and everyday life. We knew from the start that flexible, movable pieces are really important,” Dile says. “We want it to be easy to transition into gaming when you do it, and then have a nice home environment when the gaming is over.”

Image Source: IKEA

The Brannboll range includes some interesting furniture pieces such as an inflatable donut chair, a fold-out armchair, and an elastic-suspended easy chair. There’s even a rolling cart that doubles as a side table. All are designed to enhance the gaming experience through simple, effective ergonomics. The collection uses bright pops of yellow, green, blue, and red, minimising the use of black – a typical colour associated with gamers – to inject energy and emotion into the gaming environment.

Among the more traditional items is a gaming station that accommodates dual screens and a PC tower, decked out in bright gray with RGB accents. It's designed to capture the gaming experience yet cleverly hides away in a cabinet, including the chair, ensuring that the gaming setup can be both fully functional and discreet when not in use.

Sources: Fast Company, IKEA

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