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Huawei Consumer Devices CEO Richard Yu reveals new dual strategy for Huawei and Honor

By James Lu - on 4 Apr 2019, 11:14am

Huawei Consumer Devices CEO Richard Yu reveals new dual strategy for Huawei and Honor

Huawei Consumer Devices CEO, Richard Yu, has announced a new dual brand strategy for Huawei and Honor devices. Yu posted to his Sina Weibo account:

  1. Huawei will become the world’s largest smartphone manufacturer
  2. Honor will become the 2nd largest smartphone manufacturer in China, and 4th in the world
  3. The company will support Honor in the development of cutting-edge products and continue its investments in technology innovation, channel distribution and retail strategies while maintaining a firm dual-brand strategy between Honor and Huawei. Both brands will maintain a forward-thinking mindset and help create an intelligent, fully-connected world.

Huawei's consumer division experienced massive growth last year, achieving CNY 348.9 billion (S$70.34 billion) last year, with 45.1 percent year on year growth. Honor grew even faster, with 170 percent year on year growth.

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