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HP and Dell raise prices in UK following weakening of the pound

By Kenny Yeo - on 14 Jul 2016, 9:35am

HP and Dell raise prices in UK following weakening of the pound

The new HP Spectre.

Following Brexit, the English pound has slumped to a 31-year low against the US dollar. As a result, tech firms have no choice but to raise prices to combat volatility.

Dell was the first to take action. Last week, it announced 10% price increases of its products in the UK.

And now, HP is following suit. In a leaked email, HP said that it will also be implementing a 10% price hike on its devices.

As you will be aware, we have seen an unprecedented weakening of the pound to US dollar exchange rate over the past few weeks.

In order to maintain a sustainable and consistent approach to our operation in the UK and Ireland, we have taken the decision to make some adjustments to our channel-supported and directly-contracted end-user pricing strategy. Effective from 1 August, we will be implementing an adjustment of circa 10 per cent across HP's Personal Systems portfolio.

This applies to all HP commercial/business products in the HP Personal Systems category (core PC/laptop, value technology and mobility solutions). As always, you may freely determine your resale price to your customers.

Apart from Dell and HP, other tech firms are considering price hikes as well. According to reports, both Lenovo and Cisco are contemplating price adjustments, with Cisco said to be pondering as much as a 14% price increase.

US tech firms aside, Chinese phonemaker OnePlus also increased the price of its OnePlus 3 phone in the UK from £309 to £329, or 6.5%.

Source: Ars Technica

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