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HP will be acquiring HyperX from Kingston for US$425 million

By Kenneth Ang - on 25 Feb 2021, 1:31pm

HP will be acquiring HyperX from Kingston for US$425 million

Image: HyperX

According to a post published by the Hewlett-Packard (HP) Press Center yesterday, the company has made the decision to acquire the HyperX accessory brand from its current owner Kingston Technology Company, although the article notes that the latter will still hold on to the "DRAM, flash and SSD products for gamers and enthusiasts.".

It's the latest move by HP to recover lost ground in the lucrative gaming accessories market, considering its Omen series of computers and peripherals have seemingly fallen behind other popular brands like Razer and Logitech. The timing is great too - according to Steam's Year in Review for 2020, PC gaming has and is continuing to surge, with gamers playing 50.7% more hours last year compared to 2019. As such, it's a prime opportunity for HP to regain its footing in this sphere.

On the administrative end, both companies have already started doing up the relevant paperwork, with the confirmed price of the acquisition, which completes in Q2 2021 sitting at a hefty US$425 million. However, that's a small price to pay considering the excellent reputation that HyperX devices have among the gaming community, especially when it comes to their Cloud gaming headsets - they're extremely comfortable and the sound quality is great for the price point.

For those looking for other accessories, their gaming keyboards aren't too shabby either - we were pretty satisfied with their HyperX Alloy Origins Core in our review!

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