This is how LG’s α9 processor is evolving OLED TVs in 2018
This is how LG’s α9 processor is evolving OLED TVs in 2018
LG, the world’s best-selling OLED brand*, has released its 2018 OLED TVs. They feature the most powerful processor ever in LG TVs, which delivers significant upgrades in visual quality and color. The 2018 OLED TVs also support future technologies and introduce AI ThinQ, an intelligent digital assistant that responds to natural voice queries. The LG OLED TVs have already achieved industry recognition, taking home four CES 2018 Innovation Awards for video display, digital imaging and embedded technologies.
The most powerful processor in an LG TV
The α9 (Alpha9) Intelligent Processor is the most powerful processor that LG has developed to date; 50% faster than the processor in LG’s 2017 OLED TVs. The α9 Intelligent Processor optimizes its processor speed and graphics to enable next-generation technologies for the best visuals ever seen on an LG OLED.
Quad-step noise reduction dramatically reduces gradient noise. Compared to conventional dual-step noise reduction, the α9 Intelligent Processor produces sharper visuals with smoother graduations.
The α9 Intelligent Processor also delivers more lifelike colors, with advanced color mapping and a palette that’s 7.3 times richer than before. The α9 Intelligent Processor can analyze images and detect objects on the screen with greater precision. This lets it create richer textures with cleaner edges.
Find out more about the evolution of the LG α9 Intelligent Processor: http://www.lg.com/sg/tvs/alpha9processor
Perfect blacks for stunning contrast
LG OLED TVs are capable of infinite contrast, with true blacks that make visuals pop off the screen. Pixel dimming, a display technology available only on OLED TVs, is what makes that possible. 8 million self-lighting pixels control light independently, producing deep blacks and stunning contrasts. OLED black levels are 200 times deeper than LCD/LED TVs, according to an internal LG test result.
The next frontiers in visual quality
LG’s 2018 OLED TVs are ready for HDR and HFR, the next frontiers in visual quality.
LG’s 4K Cinema HDR supports most HDR (High Dynamic Range) formats, including Dolby Vision and Advanced HDR by Technicolor, as well as HDR10 Pro and HLG Pro. HDR overcomes the limitations of conventional displays, and reveal details previously hidden for a life-like viewing experience. HDR 10 Pro for 2018 OLED TVs are also updated with dynamic metadata that further enhances the viewing experience.
LG OLED TVs also support HFR (High Frame Rate) content at up to 120 frames per second (fps). Higher frame rates produce smoother motion, making the quickest actions clear and visible.
Immerse yourself in three-dimensional sound
Enjoy powerful, moving audio with Dolby Atmos Cinematic sound on the LG OLED TVs. Dolby Atmos is a surround sound technology that creates an ‘all-around’ soundstage, immersing you in three-dimensional audio. Conventional sound output is based on left and right stereo speakers, whereas Dolby Atmos captures up to 128 different sound objects in a single scene at any one time.
An intelligent assistant in every OLED TV
LG’s 2018 OLED TVs introduce AI ThinQ operating on LG’s webOS smart platform. AI ThinQ is an intelligent digital assistant that lets you intuitively control the TV simply by speaking to the LG Magic Remote. Change the volume, the channel, the input source, or ask AI ThinQ for information like the weather. You can also search for content you want to watch, which works with apps like Netflix as well.
Look forward to firmware upgrades in the second half of 2018, which lets you perform searches like the time difference between countries and video recommendations from apps like Netflix and YouTube.
The best features in every OLED TV
All of LG’s best features come in every 2018 OLED TV. The α9 intelligent processor, Cinema HDR, AI ThinQ, and more, are found in the W8 to the E8 and the C8. With the next-generation of display technologies in LG‘s latest OLED TVs now, you can truly cherish your gaming and movie watching experience like never before.
To find out more about LG’s 2018 OLED TVs, visit http://www.lg.com/sg/oled-tvs
*Based on HIS Markit, Technology Group, TV Sets Market Tracker, Q4 2017. Ranking is not an endorsement of LG. Any reliance on these results is at the third party’s own risk. Visit technology.ihs.com for more details.