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Home-grown Synrgic Enters Smartphone Market with Uno
By Joy Hou & Sidney Wong - on 30 Apr 2013, 12:00pm

Home-grown Synrgic Enters Smartphone Market with Uno

Synrgic, a home-grown multi-national, enters the smartphone market today with the launch of the Synrgic Uno.

Designed and developed at the company’s Singapore R&D centre, the Synrgic Uno features a large and beautiful display, a fast and fluid experience and impressively long battery life.

The Uno is targeted at young professionals in emerging markets in Asia. “We focused on delivering quality features with surprising value. That is what this segment seeks. We use top quality components throughout, like the latest Texas Instruments OMAP 4470 processor, Corning Gorilla Glass, and a premium 4.7-inch hi-definition IPS display,” said Synrgic’s Chief Executive Officer, Cheo Suan Jin.

“Most of the phones for this segment are made in China. We decided to manufacture the Uno in South Korea to get the best quality. You won’t get many like that,” he added.

Stylish Good Looks, Ergonomic Design

Designed to be practical and ergonomic, the Synrgic Uno features sleek curves and a button placement that makes the phone inviting and very practical to use. A custom Dark Umber colour lends a touch of sophistication. Weighing just 133g, the Synrgic Uno measures 135mm x 71mm and just 9.5mm in depth.

A key feature is the premium quality 4.7-inch IPS LCD display, which delivers accurate colours in bright, crisp detail at 720p. The responsive multi-touch display is clad in Corning Gorilla Glass with an oleophobic coating for strength and durability.

All the Power You Need, Efficiently

At the heart of the Uno is the latest Texas Instruments Dual-Core Dual Channel OMAP 4470 application processor clocked at 1.5GHz. Two memory channels coupled with a full gigabyte of low-power DDR2 RAM allow each core to work at maximum efficiency delivering fluidity and responsiveness. Two companion M3 cores perform simple computing tasks for enhanced energy efficiency.

The OMAP 4470 features Imagination Technologies’ SGX544 graphics-processing core for extreme graphics performance. A special power-saving Vivante companion GPU takes over during less intensive loads to conserve even more power.

Remarkable Battery Life

A large 2300mAH lithium battery, coupled with the battery saving features of the OMAP 4470, provides superior standby and talk time (up to 12 hours on 3G), almost 15 percent longer than many smartphones in its class. Because the battery is removable, rejuvenating the phone requires a simple battery swap, with no slow charging external power packs required.

High definition imaging

A high quality auto-focus 8-megapixel rear camera with powerful LED flash and a 2-megapixel front-facing camera allows the capture of precious memories on the go (1080p full HD recording).

Sharing on the Go

With Near Field Communication (NFC) technology, sharing contacts, locations, and webpages is now easier than ever. Simply hold the Synrgic Uno near another NFC enabled smartphone and tap to share. Mobile High-Definition Link (MHL) lets you share photos and videos on any HDTV instantly.

A Pure Android Experience

No bloatware and unnecessary apps to slow the experience down, with full-featured official access to the Google Play Store.

1 for 1 Synrgic Exchange for peace of mind

Customers can exchange their unit for a new one if it is found to be defective during the one year warranty. This means an efficient service experience and peace of mind. The Synrgic Exchange service applies to every Synrgic Uno purchased from authorized resellers.

At a glance:

  • Android 4.0.4 Ice Cream Sandwich (Android 4.2 update by end of Q2 2013)
  • Dual-core 1.5GHz Texas Instruments OMAP 4470 Application Processor
  • 16GB internal storage (microSD card up to 32GB) / 1GB RAM
  • 4.7-inch / 16:9 S-IPS LCD / HD 1280 x 720 pixels / Toughened Corning Gorilla Glass with Oleophobic coating
  • Quad-band 3G Connectivity up to 21Mbps, NFC, Wi-Fi, Wi-Fi Hotspot, GPS, Bluetooth 3.0, A2DP Stereo Bluetooth capabilities
  • Built-in dual microphone with noise cancelation
  • 8-megapixel Autofocus camera with LED flash / 1080p video recording / 2-megapixel front-facing camera
  • Removable 2,300mAh Li-Po battery


Pricing and Availability

The Synrgic Uno will first be available at Synrgic’s international online store at US$320 (S$400) tax exclusive.

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