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GoPro reportedly laying off 200 to 300 staff

By Cookie Monster - on 6 Jan 2018, 12:42pm

GoPro reportedly laying off 200 to 300 staff

2018 did not start off as well for GoPro as the company is in the process of laying off up to 300 employees this week. 

Sources told TechCrunch that the bulk of the layoff will come from the drone division. The affected employees have been relieved of their duties, but they are kept on the payroll until 16 February. 

Based on the letter sent by GoPro to the affected employees, the layoff is part of a larger restructuring "to better align" resources with the business requirements. 

The drone division did not start off on a good note. One week after unveiling the Karma drone, GoPro was overshadowed by DJI's announcement of the Mavic Pro drone, which has better range, better height and speed, and a more compact form factor.

 Weeks later, the Karma drone was recalled due to incidents of power failure during operation. Three months later, it went back on sale with no upgrade in specs or price cut. 

GoPro also went through several layoffs in the past two years including one in December 2016 which affected the entertainment division and another one in March 2017 which affected all divisions such as public relations, marketing and sales. 

Source: TechCrunch

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