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Google Search adds auto-couponing, auto-comparison, and scalping awareness features to its online shopping experience

By Liu Hongzuo - on 2 Nov 2022, 12:10pm

Google Search adds auto-couponing, auto-comparison, and scalping awareness features to its online shopping experience

Google Search adds a ton of soft features to make online shopping better. Image source: Google.

Google’s rolling out a crop of soft features designed to make Google Search even more convenient for online shoppers. It’s easier to look for promotions, clip your coupons, and even compare prices across all your favourite platforms at a glance.

Exampe of Promotion Badge with Coupon Clipping feature. Source: Google.

When searching for a purchase, the item card now shows the promotion type and its relevant coupon or promo code via its new Promotion Badge with automated Coupon Clipping. The new coupon clipping feature also lets shoppers copy codes out at a tap.

Exampe of Deals Comparison feature inside Search. Source: Google.

Deals comparison is also more intuitive now. Searching for specific items will pull up all available deals within Search results, which slightly reduces the need for multiple tabs and longer shopping research.

Example of Price Insight seen inside Google Search. Source: Google.

Finally, using Search also shows your product’s prices across the top retailers in our area. The result gives both the official prices (if it’s published) and the listed prices across the top merchants, letting users know if they are actually getting a deal. Google calls it Price Insight, but we think it’s extremely helpful for people who want to know if they’re paying a needless premium.

According to Google, these online shopping features will be added “in the coming weeks”.

Source: Google (blog)

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