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Google remains "pretty committed" to Android One despite slow start in India

By Cookie Monster - on 15 Jun 2015, 6:00pm

Google remains "pretty committed" to Android One despite slow start in India

 Google's Android One program was introduced in September 2014 to target the next billion people.

Google's goal to reach the next billion people with its Android One program has hit a roadblock in India, but it is still determined to expand the program in the near future.

In an interview with Economic Times, Google's vice president of product management Caesar Sengupta shared his thoughts on the slow sales numbers of Android One devices in India. He cited the lack of availability in physical retail stores and other sales channels as the main factors. Only less than a million units were reportedly sold in India since September 2014. Despite the slow start, Sengupta claims that Google is still pleased with the progress of Android One.

Economic Times - "Many a times, we do stuff that is not about volumes but it's about advancing a point of view. Our goal here is to make sure that our end users are adapting to mobile experience and the next billion users have a good and compelling mobile experience.

Within Google, we're very happy with the progress of Android One. We will continue to take a lot of learnings and keep doing it better in every market that we go to. In India, when we do the next set of devices and launches, you will find us doing that better."

Having said that, Sengupta confirms that Google is still "pretty committed" to Android One and will continue to work hard to expand it to more markets. To increase the appeal of Android One devices, Google may offer country-specific models which cater to the different needs.

Economic Times -"No, we're not backing away from the program. We remain pretty committed to it. Android One is now in seven countries. Overall, we continue to work with OEMs (original equipment makers) across the board, local and large OEMs for bringing Android One's value proposition to many more markets. We are also thinking about specific phones for specific markets. We think of ourselves as more of a catalyst to the ecosystem. Android One is a very small part of Android, which is also what Google pushes."

Android One currently has global partnerships with several companies and telcos such as ASUS, Acer, Globe and Telkomsel. The future roadmap will include devices priced between the US$100-$200.

Source: Economic Times via Android Central

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