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Google poaching engineers from Apple as it seeks to develop its own chip

By Kenny Yeo - on 26 Dec 2017, 9:21am

Google poaching engineers from Apple as it seeks to develop its own chip

Google is doubling down on making its own hardware and now seeks to develop it own chip for its smartphones.

To that end, it has been aggressively poaching talent from both Apple and Qualcomm.

A recent report highlights that Google has hired "several key chip engineers" from Apple.

It specifically highlights one John Bruno, who was responsible for silicon competitive analysis. Prior to Apple, Bruno worked at AMD and was one of the lead developers of AMD's Fusion processors.

The report also states that Google has hired Manu Gulati from Apple. Gulati worked at Apple for 8 years and was "instrumental" in the development of Apple's chips.

The success of Apple's iPhones is partly due to the level of integration between hardware and software, and it seems clear that Google wants to emulate that.

Source: 9to5 Mac

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