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Google and Audi Reportedly Working on Android-Based Infotainment for Cars

By Wong Chung Wee - on 31 Dec 2013, 9:19am

Google and Audi Reportedly Working on Android-Based Infotainment for Cars

Google and Audi are reportedly working together on an Android-based infotainment system for cars. The companies are likely to announce their plans at the upcoming Consumer Electronics Show (CES) in Las Vegas, United States next week. This is according to sources who spoke with the Wall Street Journal.

The Audi 2015 Audi A3 sedan features the NVIDIA Tegra 3 system-on-chip (SoC), powering the Multi Media Interface (MMI) in-car user interface media system of the Audi A3. This partnership between NVIDIA and Audi was announced in March this year. (Image Source: Audi)

The in-car infotainment system is expected to provide navigation, music and other services to the consumer. These applications and services are currently supported on existing Android smartphones. In addition to announcing their partnership, they are expected to reveal other parties, like NVIDIA, who are also part of their collaborative efforts. Their upcoming announcement is seen as a direct challenge to Apple's initiative to integrate iOS devices with the car's dashboard. As recent as iOS 6, the company has been working with automotive manufacturers, and its latest effort is the 'iOS in the Car' program.

According to Gartner analyst, Thilo Koslowski, the car is becoming the ultimate mobile device, Google and Apple are trying their best to line up the automotive makers to integrate their respective technologies into their cars. Perhaps in the coming future, Google may be able to move beyond the boundaries of a typical in-car infotainment system and integrate their self-driving technology for a fully autonomous car.

(Source: The Wall Street Journal via Forbes, Business Insider)

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