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Google: All Made by Google products will include recycled materials by 2022

By Ng Chong Seng - on 6 Aug 2019, 9:49am

Google: All Made by Google products will include recycled materials by 2022

As Google makes more hardware, it makes sense for the company to think about sustainability. Today, the company has announced a set of hardware and services sustainability commitments, and one of them includes achieving carbon neutral for all shipments by 2020.

Google’s Anna Meegan, in a blog post:

It’s an ongoing endeavor that involves designing in sustainability from the start and embedding it into the entire product development process and across our operations, all while creating the products our customers want. This is how we will achieve our ambition to leave people, the planet, and our communities better than we found them.

Another goal that Google has set is that starting in 2022, 100% of Made by Google products (i.e., your Pixel phones, Google Home speakers, Chromecasts, etc.) will include recycled materials with “a drive to maximize recycled content wherever possible”.

In fact, this is already happening. According to this story on Fast Company:

When Google’s hardware team began working on a yet-to-be-announced product that will be launched later this year, one engineer had a proposal: Instead of using an industry-standard polyester fabric, made from virgin plastic, could they use a fabric made from recycled bottles in the device? The team spent two years validating that the material met design and manufacturing requirements and that vendors could supply enough material at scale, then decided to move forward with it. Each new product will reuse a third of a plastic bottle.

(A yet-to-be-announced product that uses fabric? Are we going to get a new Google Home or Home Mini later this year?)

Of course, Google isn’t the only hardware manufacturer to think about the environment — Apple has been doing so (and letting us know) for years. The Mac and iPhone maker even publishes a yearly environmental responsibility report that you can read here.

Meegan again in the Fast Company article:

We are a young hardware brand,” says Meegan. “And we are looking at this opportunity as a perfect time for us to make a stand and bring something to what we believe customers want in the marketplace. This is something that people want as customers; it’s something that people want as Googlers. It aligns to our broader company culture around thinking about the big unsolved problems of our time. So this is something that we feel is the right thing to do. And really the right time to do it.”

Source: Google, Fast Company.

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