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Google acquires HTC’s smartphone division to further develop Google Pixel phones

By Liu Hongzuo - on 21 Sep 2017, 10:37am

Google acquires HTC’s smartphone division to further develop Google Pixel phones

The first Google Pixel handset from 2016.

After rounds of speculation, Google has finally acquired HTC’s smartphone-making division, citing that the move will help Google develop the Pixel smartphone line even further.

The official announcement was made public by Rick Osterloh, Senior Vice President of Hardware at Google, on his corporate blog. Here’s the gist of the declaration:

“With this agreement, a team of HTC talent will join Google as part of the hardware organization. These future fellow Googlers are amazing folks we’ve already been working with closely on the Pixel smartphone line, and we're excited to see what we can do together as one team. The deal also includes a non-exclusive license for HTC intellectual property.”

Previously, reports have speculated that HTC’s Vive VR business will remain with HTC, while Google takes only the smartphone division under the wing. However, the inclusion of “non-exclusive license for HTC intellectual property” in the acquisition deal can indicate that Google has access to HTC’s VR technologies, which can prove itself beneficial for Google’s current Daydream VR ecosystem.

"Google’s intent in HTC is more to bring device capabilities in-house which is different from its acquisition of Motorola previously", said Anshul Gupta, Research Director at Gartner. "Google is getting serious into building some truly differentiated devices be it smartphones, wearables or smart home devices. Google has strong capabilities in the area of AR/ VR, AI, computer vision, software, services to build differentiated devices to compete in the market now. It will be interesting to see Google expanding devices portfolio to compete with the leaders."

HTC and Google’s involvement in mutual businesses stretch back to the first Android OS smartphone, an HTC Dream (read our review here). HTC was also the manufacturer for the first Google Pixel handset as well.

Source: Google (blog)

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