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Global smartwatch shipments grew 20% in Q1 despite Covid-19 pandemic

By Cookie Monster - on 8 May 2020, 12:00am

Global smartwatch shipments grew 20% in Q1 despite Covid-19 pandemic

The Apple Watch Series 5.

While global smartphone production in Q1 hit a five-year low, global smartwatch shipments grew 20% in the same period according to Strategy Analytics. 

The latest data from Strategy Analytics reveals that global smartwatch shipments increased 20% annually from 11.4 million units in Q1 2019 to 13.7 million units in Q1 2020. 

Not surprisingly, Apple continued to lead the market with 7.6 million units shipped. Apple managed to ship 7.6 million units, up 23% from 6.2 million units in Q1 2019. Hence, its marketshare increased from 54% to 55%, its highest level for two years.

Samsung held second position with 1.9 million units shipped, a slight increase from 1.7 million units a year ago. Its marketshare dropped 1% to 14%. Garmin regained the third position for the first time in two years with 1.1 million units shipped, which is an impressive growth of 38% annually from 0.8 million in Q1 2019.

Strategy Analytics expects global smartwatch shipments to dip significantly in Q2 as sales have been hit badly in the U.S and Europe by the Covid-19 outbreak. The global smartwatch market is likely to see a rebound beyond Q2 as consumers regain confidence and more retail stores open. In addition, consumers are expected to be more health conscious and likely to buy smartwatches with health monitoring features. 

Source: Strategy Analytics