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Gemalto Adds the LinqUs Mobile Wallet App to Its Software Portfolio (Updated with video)

By Joy Hou - on 28 Feb 2013, 10:00am

Gemalto Adds the LinqUs Mobile Wallet App to Its Software Portfolio

Gemalto is launching its LinqUs Mobile Wallet, the complete suite of secure software solutions that enables a range of NFC services, mobile banking, mobile payment, and loyalty programs - all integrated in a single wallet.

Showcasing for the first time at the MWC 2013, the new LinqUs Mobile Wallet extends Gemalto’s software offers and is fully integrated with the broader portfolio of mobile financial services (MFS) solutions. It enables financial service providers and retailers to rapidly deploy a breadth of services that can be customized to their specific needs. The solution includes a secure application framework, a dedicated mobile wallet server, and connectivity with Gemalto’s secure platforms for TSM (Trusted Service Management) and mobile payment.

Designed to optimize convenience for end users, consumers can link to existing accounts and cards, or set up new services easily. They can confidently conduct all their banking activities straight from their smartphone, along with transportation, ticketing and access applications. In addition, the wallet also incorporates loyalty and couponing programs for consumers and enables targeted mobile marketing campaigns.

Gemalto’s backend platforms are pre-integrated with the mobile wallet, creating the ideal environment for swift adoption by service providers. With over 70 deployments of Mobile Financial Services solutions worldwide, LinqUs Mobile Wallet provides best-in-class security in mobile payment deployments. Furthermore, it is proactively tested on leading smartphone models and with a range of NFC secure elements to ensure ‘out of the box’ operability and minimize testing costs. Here's a video demonstration of the their new wallet service:-