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Gamescom Asia 2021 will kick off in October as a 'hybrid event experience'

By Tim Augustin - on 22 Jun 2021, 2:38pm

Gamescom Asia 2021 will kick off in October as a 'hybrid event experience'

Image: Koelnmesse

As Asia continues to grapple with the effects of the ongoing pandemic, Gamescom Asia has announced that it will finally debut in 2021 - but not as a physical event. Instead, it will provide a, “hybrid event experience,” which features online shows for fans, a hybrid trade conference and a virtual networking platform for industry professionals.

According to a news release, Gamescom Asia 2021 will showcase the following:

  • A hybrid Trade Conference – Games 360 and Mobile Gaming Summit, that will give attendees from all over the world greater insights in and around Asia, with a line-up of over 100 industry experts.
  • A virtual Trade Zone for industry professionals to meet, learn, and network through corporate and product presentations, an exhibitor’s area, as well as business matchmaking.
  • A virtual Entertainment Zone for all fans, developers, and publishers with spectacular show segments featuring ‘Gamescom Asia Studio’ for the latest game drops, demos, indies, interviews, and more. This will kickstart with ‘Gamescom Asia Primetime’, an extension of the Studio which includes premieres, trailers and will highlight what is to come on the weekend.

Gamescom Asia spins off the popular gaming convention Gamescom, and it's set to take place in Singapore from 14 to 17 October 2021. The event’s virtual Entertainment Zone will allow folks from all over Southeast Asia to tune in via major streaming platforms. 

Managing Director of event organiser Koelnmesse Singapore said:

To say that the past year has been a rollercoaster is an understatement. The team has been putting all our energies into making gamescom asia possible. This decision provides clarity for all stakeholders to go full steam into hyping up their presence at gamescom asia 2021 and for all the fans who have been eagerly waiting for the event. In this regard, gamescom asia 2021 is ‘still loading’ and will be a prelude to gamescom asia 2022, when we will have a better opportunity to hold a physical event and embrace international travel. In the meantime, we will provide a rich and interactive experience to the fans and industry players who have been yearning for us to get things started.

Gamescom Asia will reveal confirmed partners, programme schedule and access details over the coming months, so we can only speculate on what the event entails for now. If it’s anything like its European counterpart however, one should expect game announcements, demos, trailers and more. 

Image: Koelnmesse

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