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Fujifilm releases slew of videos featuring the new GFX

By Marcus Wong - on 29 Dec 2016, 11:20am

Fujifilm releases slew of videos featuring the new GFX

As part of the lead-up to the launch of their new GFX 50S camera, the company has released no less than six videos on their YouTube site. Each showcases the camera in use under different scenarios, with insights from the photographers lucky enough to handle the camera.

The general response is that the camera handles more like a 35mm camera than a traditional medium format camera, and that the image quality is outstanding. But it’s also interesting to note how Fujifilm has included a C-button on their GFX lenses so that both aperture and shutter can be controlled via dials on the body itself. The photographers also talk about a multitude of selectable AF points that they don’t find in other medium format cameras, so that’s certainly something to look to.

The range of scenarios the camera has been put in also speaks to the versatility of the camera. It’s pictured working in sub-zero environments, in the studio, capturing wedding portraits with available light, and doing long exposure landscape images. Basically, the entire gamut of situations a professional photographer might find himself in.

We’ve collated all six videos here for you:

Wu Yinghui, China (landscape photography)

Natan Sans, Spain (pre-wedding photography )

Itaru Hirama, Japan (portraits of dancers in motion)

Serkan Günes, Sweden (landscape photography)

Piet Van den Eynde, Belgium (portrait photography)

Source: Fujifilm global YouTube site