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Fujifilm unveils Instax Square SQ1 instant camera and two new film types

By Ken Wong - on 17 Sep 2020, 4:41pm

Fujifilm unveils Instax Square SQ1 instant camera and two new film types

The new camera comes in three colours. Image courtesy of Fujifilm.

Fujifilm has announced the launch of its Instax Square SQ1 Instant Camera, the latest addition to the Instax range of cameras.

Compared to others in the family, like the Instax mini, the new Instax Square SQ1 is all straight lines in design and prints square format instant prints larger than those from its Instax mini counterparts.

Square seems to the new current favourite for vendors and users. It seems that the traditional 4R photo has been replaced by the square of Instagram.

Fujifilm’s Instax family has long been a popular way to shoot in instant film, much like the Polaroid’s of old. In fact, the Instax Square SQ1 isn’t even the first Instax Square camera from Fujifilm.

The older SQ6.

There was the Instax Square SQ6. Fujifilm says that the Square SQ1 isn’t meant as a replacement for the Square SQ6 but that the Square SQ1 comes with new features to make it even easier to take photos that are automatically properly exposed regardless of conditions.

They include an Automatic Exposure system that automatically senses the level of ambient light when the shutter button is pressed and optimises the shutter speed and flash output according to lighting conditions. And, the new One-Touch Selfie Mode that sets the best focus and exposure for the shot by changing the position of the lens when activated. Activation is simple, by rotating the lens from ‘On’ to ‘Selfie’ mode.

 

New film options

This is where the prints come out. Image courtesy of Fujifilm.

Along with the usual Black and White, there are two new Instax instant film varieties. The Instax Square Rainbow film has a rainbow frame around photos while the Instax Square Monochrome film prints photos in taken in black and white perfectly.

 

Pricing and availability

The SQ1 is minimalist in design. Image courtesy of Fujifilm.

The Instax Square SQ1, Square Rainbow and Square Monochrome film will be available on 30th September 2020 from Fujifilm's islandwide authorised dealers or our online stores. 

The Instax Square SQ1 Instant Camera comes in three colours and will be available as a kit at S$199 with two packs of assorted Instax Square films. The Instax Square Rainbow film will retail at S$18.90 while the Instax Square Monochrome film will cost S$21.90.

 

Specifications

Film

Fujifilm Instax Square instant film

Photo size

62 × 62 mm

Shooting Range

0.3 m and beyond (use Selfie mode for 0.3 m to 0.5 m)

Shutter

Programmed electronic shutter 1.6 to 1/400 sec. Slow synchro for low light

Exposure Control

Automatic, Lv 5.0 to 15.5 (ISO 800)

Power Supply

Two lithium batteries (CR2),capacity: approx. 30 Instax SQUARE film packs

Auto Power Off Time

After 5 minutes

Dimensions

130.7 × 118.6 × 57.5 mm

Weight

390 g (without batteries, strap, and film)