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Fitbit launches two fitness trackers for employee health plans

By Cookie Monster - on 11 Feb 2019, 7:00am

Fitbit launches two fitness trackers for employee health plans

The Fitbit Inspire (left) and the Fitbit Inspire HR (right).

Fitbit has released two fitness trackers for use in employee health programs and other insurance-led health initiatives. 

The Fitbit Inspire is the basic model with activity and sleep tracking. It helps the user calculate the calories burned, and provides call, text and calendar alerts. Other specs include move reminders, goal celebrations, a touchscreen display, swimproof and up to 5 days of battery life. 

The Fitbit Inspire HR is slightly more advanced with 24/7 heart rate tracking and real-time heart rate zones. It also provides an analysis of your sleep in light, deep and REM stages. There are also more than 15 goal-based exercise modes, real-time pace and distance with phone's GPS and a feature to show the user's cardio fitness level. 

While the prices of the new fitness trackers are not listed on the website, Fitbit told CNBC that they are the company's cheapest devices yet. Fitbit CEO James Park also revealed that the company's revenue is increasingly tied to enterprise customers. 

It currently has 6.8 million patients, employee and health plan members signed up for wellness programs that use Fitbit devices. Fitbit has also been developing software to help companies give employees tools to track their health, and promote more active and healthy lifestyle habits. 

The Fibit Inspire and Inspire HR are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members. 

Source: Fitbit, CNBC via SlashGear