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Fitbit acquires European smartwatch startup Vector

By Cookie Monster - on 11 Jan 2017, 1:00am

Fitbit acquires European smartwatch startup Vector

Fitbit is on a roll these days acquiring smaller startups in the wearables space.

Slightly more than a month after buying Pebble, Fitbit just acquired the team and software platform of European smartwatch startup Vector. In a statement posted on its blog, Vector states that it aims to integrate with the Fitbit family "as seamless as possible" with no impact on the customers. 

Having said that, Vector promises that its smartwatches will maintain functionalities and features although no new product features (hardware and software) will be added. Its customer support team will continue to respond to customers' needs and questions including warranties. 

Vector is a relatively young startup; it launched the Vector Watch in 2015 with 12 fashion-conscious models across Performance, Contemporary, and Classic styles. The Watch models all have battery life of 30 days, and work with both Android and iOS. 

While the wearables market is still dominated by fitness trackers, Fitbit may be looking to strengthening and expanding its product portfolio in view of stiffening competition from the likes of Apple and Samsung.

Source: VectorWatch via VentureBeat 

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