FC Barcelona and Konami to renew global partnership

FC Barcelona and Konami to renew global partnership

FC Barcelona and the Japanese gaming company, Konami, have announced the extension of their partnership spanning multiple seasons. This development ensures that Konami remains FC Barcelona's Global Partner and Official Video Gaming Partner.

The collaboration aims not just to renew ties but to elevate the relationship between football and the digital entertainment realm. HardwareZone understands that this will involve Konami gaining rights to the senior FC Barcelona squad, facilitating the production of its own football games. Furthermore, synergies with the Barca Legends are on the horizon, with these legendary figures poised to act as primary ambassadors for the renewed partnership.

This deal also ensures Konami a prominent presence on FC Barcelona's home turf, with branding set to be visible during matches, within the club's museum, and across the club's media channels. Fans and followers of both brands can anticipate collaborative content on the Club’s social platforms, notably promotions surrounding the eFootball series. Added perks include Konami orchestrating campaigns and lucky draws exclusively for the Culers community.