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Elon Musk tells advertisers who have boycotted X to "Go f*** yourself"

By Kenny Yeo - on 30 Nov 2023, 10:41am

Elon Musk tells advertisers who have boycotted X to "Go f*** yourself"

(Image source: Getty Images)

Musk was on stage just hours ago at the DealBook conference where he told advertisers to "Go f*** yourself."

This came after interviewer Andrew Ross Sorkin asked Musk about his recent antisemitic post on X and how the company would deal with advertiser fallout following it.

While Musk was apologetic, calling that tweet possibly one of "the worst and dumbest post I've ever done," he also cursed advertisers who were boycotting X because of it.

Regarding the boycott, Musk told advertisers:

I hope they stop. Don’t advertise. If somebody is going to try to blackmail me with advertising, blackmail me with money, go f*** yourself. Go f*** yourself. Is that clear? I hope it is.

He even went as far as to single out Bob Iger, the CEO of Disney, which is one of the most prominent companies to boycott X.

You can see this epic moment in the clip below.


What's most bizarre about this behaviour is how Musk almost immediately recognizes that this boycott will kill the company. Because he goes on to say:

What this advertising boycott is gonna do is it's gonna kill the company. And the world world will know that those advertisers killed the company and we will document it in great detail.

And yet despite this, he remains defiant. Suggesting that if X fails, it would be the advertisers' fault. 

According to a report by The New York Times, X could lose as much as US$75 million in revenue by the end of the year because of the boycott. 

Musk, given his vast wealth, could of course keep the company going for some time if he wanted to, but he didn't confirm if he would do that when asked by Sorkin.

Source: The Verge, CNBC

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