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Dyson Demo VR technology will let you test out their products from the comfort of your home

By Aaron Yip - on 25 Nov 2021, 3:11pm

Dyson Demo VR technology will let you test out their products from the comfort of your home

Image: Dyson

While most of us certainly wouldn't bat an eyelid at seeing a brand-new virtual reality title on Steam, inviting you to test a vacuum cleaner in VR just might pique your curiosity.

Strange as the idea might seem, this is actually part of the Dyson Demo VR virtual store, the latest advancement in its push to develop a more "direct-to-consumer" approach for its products. Through this new offering, which was released yesterday, 23 Nov on the Oculus store, interested customers will be able to take Dyson's newest and best products for a spin right from the comfort of their living room, though it goes without saying that they will still need a compatible VR setup for it to work.

For reference ,the Demo VR virtual store utilises many of the current prototyping technologies that Dyson's own engineers use to visualise and simulate new products back at their laboratories, and its offerings will be updated periodically to include everything from product demonstrations to in-depth explanations for Dyson technologies and even Home Trial opportunities.

Image: Dyson

This is indeed one of the more unusual applications of VR technology that we've seen within the consumer tech sphere so far, and it's made even more so considering that current-gen VR experiences largely belong to the gaming and entertainment industries. Regarding the rationale for this rather wide jump to VR technology, Founder and Chief Engineer James Dyson explained that it's about bringing the customer experience forward in tandem with the company itself.

"As engineers we are concerned with improving things and that includes how people understand our products. We have been harnessing powerful virtual reality technologies to engineer new products in our labs for many years, and now we are applying those same technologies to re-invent how people explore our products."

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