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DJI buys minority stake in Hasselblad, joins the company’s Board of Directors.

By Marcus Wong - on 6 Nov 2015, 5:59pm

DJI buys minority stake in Hasselblad, joins the company’s Board of Directors.

Hasselblad has just announced that they are moving into partnership with DJI, but both companies will continue to work on their separate platforms. Said to allow for opportunities and new ways of combining technical knowledge, the partnership should pave the way for interesting developments in the aerial photography segment, especially in terms of its application for commercial work.

“We are honored to be partnering with DJI, the clear technology and market leader in its segment,” said Perry Oosting, Hasselblad’s CEO. “DJI and Hasselblad are equally enthusiastic about creativity and excellence, and we are looking forward to sharing technical expertise and paving the way for future innovations.”

“Hasselblad and DJI share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level,” said Frank Wang, DJI’s Founder and CEO. “With this partnership, we combine our strengths to further push the borders of what’s possible in imaging technology.”

Hasselblad and DJI will each focus on their individual strategic directions and related growth opportunities, with marketing and branding platforms continuing to delineate the two companies. Hasselblad cameras and equipment will continue to be handmade in Sweden, and DJI will continue to make products in Shenzhen, China.

Both companies have made significant technology advancements in recent years.

DJI recently launched the modular Zenmuse camera system, including the Zenmuse X5 Pro and the Zenmuse X5 Raw – the world’s first Micro-Four-Thirds camera optimized for moving in space. Meanwhile, Hasselblad has a history of aerial photography, with its technology used in space on several NASA missions, including the first landing on the moon and several of the Apollo missions.

In recent years, the company has made meaningful investments and announced significant product launches within the aerial arena, making a partnership with DJI a natural progression of the business.