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Disney is issuing takedown notices for popular Baby Yoda toys on Etsy

By Koh Wanzi - on 20 Jan 2020, 11:52am

Disney is issuing takedown notices for popular Baby Yoda toys on Etsy

Image Source: 100AcreWoodshop

Baby Yoda has been a huge hit for Disney. In the wake of The Mandalorian's release on Disney+, a raft of third-party sellers rushed to fill the demand for Baby Yoda toys and merchandise. Several have proved to be really popular, helped along by the fact that Disney chose not to release official Baby Yoda items until recently, because it didn't want to risk spoiling the surprise.

However, the company has now started issuing takedown notices to sellers on Etsy, targeting homemade Baby Yoda plushies and toys. Several sellers have had their listings removed, which has disrupted existing orders and resulted in delayed shipments in some cases. 

Disney obviously doesn't want others profiting off its work, and it has the legal right to enforce its intellectual property. Terms like Star Wars, The Mandalorian, and Yoda are owned by the company, so individual sellers can't use them in their listings.

Some sellers have attempted to get around Disney by scrubbing their listings of any reference to Star Wars. For example, HedgeCrafts now has a listing for "The Child Dice Bag", describing it ambiguously as either an "alien" or "goblin". 

The absence of Star Wars keywords means that these listings are now a lot harder to find. Many people have now opted for descriptors like "baby alien" or some variant of "child", but Disney hasn't been that thorough in issuing these takedown notices. There are still many Baby Yoda listings on Etsy, so it seems like the company has focused its efforts on the more popular items.