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Disney+ with ads will limit ads to four minutes per hour

By Kenny Yeo - on 18 May 2022, 9:58am

Disney+ with ads will limit ads to four minutes per hour

In March earlier this year, Disney announced that it would launch a cheaper ad-supported option. 

However, it did not say how much cheaper this option would cost nor did it say how much ads it would run.

Fortunately, we now know. According to reports from Variety and The Wall Street Journal, Disney plans to run about four minutes of ads on movies or shows that last an hour or less. That isn't too excessive.

Perhaps more crucially, this rate compares favourably to rivals. According to a Verge report, NBC's Peacock shows about five minutes of ads for every hour of content. Disney-owned Hulu shows 9 to 12 ads per hour.

Disney will also be judicious about what ads it show. It will not show any ads that have adult themes – this includes alcohol and politics – and it will not accept ads from an entertainment competitor.

It will also remove ads from all shows on a kids' profile too. Not only that, shows that are targeted at a preschool audience will not run ads, even if the users isn't watching with a kids' profile.

Disney hasn't said when it plans to roll out this cheaper ad-support option. We only know that it will be sometime this year and it will be available in the US first before coming to other countries next year.

Disney's biggest rival in this space, Netflix, also announced recently that it would be "open" to cheaper ad-support plans. This comes after the company lost subscribers for the first time in over a decade.

Source: Variety, The Wall Street Journal via The Verge

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