Covid-19 helped global app revenue to grow 32% in Q3
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Covid-19 helped global app revenue to grow 32% in Q3
The Covid-19 pandemic not only helped to boost sales of notebooks and tablets, it also helped to boost global app revenue to more than $29 billion in Q3.
According to preliminary Sensor Tower Store Intelligence estimates, mobile users spent 32% more than the $22.2 billion generated in Q3 2019. App installs also increased by 23.3% from 29.6 billion. In addition, Apple's App Store and Google Play saw in-app purchases, subscriptions and premium apps increased by 31% and 33.8% respectively.
TikTok was the highest earning non-game app globally in both app stores. YouTube came in at number two with revenue growth of 59%. Tinder ranked third with revenue growth of 5%. Rounding out the top five are Tencent Video at number four and Disney+ at number five.
For mobile games, spending increased 26.7% to reach $20.9 billion on both app stores. More than half of the revenue came from Apple users. The five top-grossing games are Honor of Kings, PUBG Mobile, Pokémon GO , Roblox and Coin Master.
Sensor Tower expects new consumer trends to emerge this quarter, some of which will be driven by new unique apps and platform innovations such as home screen customisation on iOS.
Source: Sensor Tower
