Cooler Master showcases slew of products, including new Elite Series PC cases, at Computex 2025
The company is also planning to host an immersive showroom at its HQ, centred around both consumer and enterprise divisions. #coolermaster #computex
The theme of its HQ showroom is 'One Cooler Master'. Photo: Cooler Master.
Computex is ramping up in Taipei, and with the city being Cooler Master's home turf, the company is showcasing a variety of cases at its headquarters, as well as introducing the Elite Series in Computex proper.
The tagline of the showcase is 'One Cooler Master — Where Cooling Drives the Future', where it aims to show how lessons learned from both its enterprise and consumer divisions influence the product ouput of the entire company across its lineups.
Among some of the notable products on display are:
- The MasterFrame series, Cooler Master's 'Ultimate Custom PC Case' (only comes in ATX so far), that features interchangeable panels, a dynamic frame with modular parts and a non-fixed layout inside the case, and through which Cooler Master is leveraging on community add-ons through Prusa Printables,
- Cooling X Pro, a unique case in Cooler Master's range that comes CPU and GPU liquid cooling loops built into the case itself,
- QUBE 500 Core, a new, more budget-friendly version of its QUBE 500 case,
- MasterLiquid Atmos II, a low-profile AIO cooler with optional Flex-Kit models for customisation.
- And the MasterFan Series, including XT models.
At the headquarters showroom itself, Cooler Master is focusing on three themes: 'Advanced Cooling: The Silent Force Powering the AI Boom', which will showcase different cooling solutions for enterprise-level AI work, 'More Powerful and Reliable Cooling for Consumers', which will show how these enterprise cooling solutions trickle down to the consumer level, and 'FreeForm 2.0', which is Cooler Master's current design philosophy.
The Elite 502, one of the new Cooler Master cases shown at Computex this year. Photo: Cooler Master.
Additionally, Computex itself will feature Cooler Master's new Elite Series. You might remember older cases that bore the Elite name like the Elite 120 and 430 from back in the early 2010s. You might also remember the more recent Elite PSUs, or even the Elite 301 case, which Cooler Master launched earlier this year.
But it seems like Cooler Master is looking to consolidate the Elite brand, with the company stating that this year's Computex will serve as the official introduction for the Elite Series. To kick that off, Cooler Master is unveiling three new cases, the Elite 302, 502 and 600, which are all mid-tower cases that aim for "essential performance without premium pricing". While we'll have to wait to see how much they'll cost, Cooler Master says that the Elite cases are designed to have efficient airflow, tool-free access and support for features like full-length GPUs and USB-C.
Additionally, it will also be showcasing the Elite 240 and 360, two AIO coolers with clear hexagonal tops, daisychained fans pre-installed and tool-free logo customisation.
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