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Casio launches 14MP Exilim EX-FR10 modular camera aimed at recreational fun

By Zachary Chan - on 26 Aug 2014, 1:30pm

Casio Exilim EX-FR10

Casio has just launched a brand new compact digital camera into their Exilim range, the EX-FR10, and it is unlike any camera that they have done before. The EX-FR10 is labeled as a “freestyle camera” with a two-piece modular design that comprises of a main camera module and an LCD-equipped controller. When combined, the EX-FR10 functions like any digital compact, where the lens is pointing outward towards your target and the LCD acts as your viewfinder; this is the basic conventional mode. You can also flip the camera module 180-degrees out so that both the lens and the LCD face you. This mode is obviously made to take selfies.

The new Casio Exilim EX-FR10 in its 'conventional style' where it operates like any digital compact.

Flip out the camera module and you've got a self-facing camera perfect for selfies.

Things start to get interesting when you detach the EX-FR10 into its separate components. The camera module and LCD controller are actually connected via Bluetooth; when detached, the camera module can be placed in any position or angle, greatly extending your shooting options. Besides this remote operation, the camera module can also function independently, snapping photos automatically at preset intervals. The EX-FR10 features built-in Wi-fi to connect and share photos with a smartphone.

Camera module and LCD controller are quickly detached. There's no actual electronic connection on the clip as the two modules actually communicate wirelessly via Bluetooth.

Although not marketed as a rugged action cam, the EX-FR10 is dust-proof equivalent to IP6X standards, splash-proof up to IPX6/IPX7 standards and resistant to drops of up to two meters. It will also come bundled with a full set of accessories, straps and adapters catered to an active lifestyle. These include a Multi-angle Grip and Belt set - for straping the camera to your backpack, arm or forehead - a lanyard and carabiner. You'll also get a tripod adapter and lens hood. 

A full accessory package is included in the bundle. Nothing is left as an optional purchase, so you can get started straight away.

Specs-wise, the EX-FR10 features a 1/2.3-inch BSI CMOS sensor with an effective 14-megapixel count. It can record movies in Full HD 1080p, though with a file limit of 4GB. It supports SD Card storage, but also features a small 65.9MB built-in flash memory that can be used. Battery life is rated for 255 shots or up to 1 hour and 15 minutes of continuous Full HD video recording. You can check out the full specs in the table below.

The Exilim EX-FR10 will be available in three colors: white, orange and green.

The Exilim EX-FR10 camera is available at a Suggested Retail Price of S$699. This price includes the camera module, LCD controller and all the accessories mentioned. You will be able to find it at all Casio authorized retailers in Singapore from the end of September 2014.



Number of Effective Pixels

Approx. 14.0 megapixels

Image Sensor


1/2.3-inch CMOS (back-illuminated type)

Total Pixels

16.76 megapixels

File Format

Still Images

JPEG (Exif Ver. 2.3 / DCF2.0)


MOV format, H.264/AVC, IMA-ADPCM(monaural)

Built-in Flash Memory (Image Area)*1


Recording Media

microSD memory card, microSDHC memory card, microSDXC memory card compatible

Number of Recorded Pixels

Still Images

14M (4320x3240), 16:9 (4320x2432), 5M (2560x1920)


FHD (1920x1080 30fps)

(Maximum Image Size Setting)

Still mages


microSD Memory Card 16GB*2

Approx.3199 shots


Recording Capacity

Maximum recording time per file: 29minutes*3*4

microSD Memory Card 16GB*2

Approx. 2 hours, 1 minutes


F2.8 / f=3.8mm (Approx. 21mm equivalent to 35mm film)


Focus Type

Contrast Detection Auto Focus

Focus Modes

Auto Focus

AF Area

Intelligent, Multi

Focus Range (From Lens Surface)

Approx. 10 cm to infinity

Recording Functions


Premium Auto mode, Interval Shot, ART SHOT, Self-Timer 5 seconds,*5

Touch Shutter, Wi-Fi*6 Remote Capture, Face Detection, Makeup, 4x digital zoom

Movie (Full HD)

Premium Auto mode, Interval Shot, Wi-Fi Remote Capture

Snapshot & Movie (Full HD)

White Balance (Auto/Indoors/Outdoors),

Exposure Compensation(-2EV to +2EV (in 1/3EV steps))

Playback Functions


Highlight Movie, Highlight Photo, Highlight Score, Multi-image Screen, Playback Zoom, Rotate

Wi-Fi function

View on phone (tablet) / Send to phone (tablet), Change SSID and password

Other Functions


Auto Rotate (Shooting), USB Battery Charge, USB Power Supply


Auto Rotate (Viewing), Mirror Display, Flick Start, Vibrator,

USB Battery Charge, USB Power Supply



Drop Durability*7:2.0m, Splash-Proof:IPX6*8/ IPX7*9, Dust-Proof:IP6X equivalency


Drop Durability*7:2.0m, Splash-Proof:IPX6*8/ IPX7*9, Dust-Proof:IP6X equivalency

Wireless Data Transfer


Bluetooth®*10 ver2.1+EDR (Class 2), Wi-Fi IEEE 802.11b/g/n


Bluetooth® ver2.1+EDR (Class 2)

Monitor Screen


2.0-inch TFT color LCD, 230,400 dots, Capacitance touch panel





Micro USB port (Hi-Speed USB compliance, USB Battery Charge, USB Power Supply)


Micro USB port (USB Battery Charge, USB Power Supply)







Power Source


Rechargeable lithium ion battery (internal)


Rechargeable lithium ion battery (internal)

Battery Life

Number of Shots*11

Approx. 255 shots

Continuous Playback

(Still Images)

Approx. 4 hours, 5 minutes

Actual Movie Recording Time*11 (FHD Movie)

Approx. 1 hours, 5 minutes

Continuous Movie

Recording Time (FHD movie)

Approx. 1 hours 15 minutes



60.9 (DIA) mm x 28.8 (D) mm (excluding hinge unit)


49.7 (W) x 84.2 (H) x 18.9 (D) mm


60.9 (W) x 153.1 (H) x 34.2 (D) mm



Approximately 63 g (excluding hinge unit, including memory card)


Approximately 80g


Approximately 175g

Bundled Accessories

Controller (EX-FR10CT), hinge unit, lens hood, tripod nut, neck strap, carabiner strap, Traipod Mounter, Multi Angle Clip, Multi Angle Belt Set. USB-AC adaptor (AD-C53U), AC power cord, micro USB cable, basic reference

1 Built-in memory capacity after formatting. 2 When using SanDisk Corporation 16GB microSDHC memory card. 3 Within limits of memory and battery life. 4 Maximum movie size per file is 4GB. 5 Depending on the wireless conditions and environment. 6 “Wi-Fi” is a registered trademark of the Wi-Fi Alliance. 7 The camera passed tests based on the independent standards of Casio, which have been set in reference to United States Military Standards (MIL-STD-810F Test Method 516.6 Shock). In the test, the cameras are dropped 10 times (6 times on their sides and 4 times on their edges) on a plywood floor from a height of 2m. Casio does not guarantee that the camera will not break or stop working in all cases. It also does not guarantee the camera will remain waterproof after being dropped. 8 The camera can withstand water directly sprayed from all directions. 9 The unit can still function as a camera without allowing water to enter inside if gently submerged in a 1-meter-deep water tank containing non-flowing tap water at normal temperatures and left at the bottom for approximately 30 minutes. 10 The BLUETOOTH registered trademark is owned by Bluetooth SIG, Inc., U.S.A., and licensed to CASIO Computer Co., Ltd. 11 In accordance with CIPA (Camera and Imaging Products Association) standards. 12 Connecting camera and controller. Including hinge unit.

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