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Carrier billing for Windows Store purchases coming to all Windows devices

By Ng Chong Seng - on 30 Apr 2015, 3:14am

Carrier billing for Windows Store purchases coming to all Windows devices

Microsoft has offered mobile operator billing for the Windows Phone Store for a while now. But with a single online store front in Windows 10 across all devices, supporting just Windows Phone isn’t going to be nearly enough.

So today at Build, Windows chief Terry Myerson has announced that carrier billing is coming to all Windows devices. In other words, you can pay for apps and services for all your Windows devices through your phone instead of a credit card. This may not seemed like much for those already holding credit cards, but remember, many people in emerging markets don’t. Microsoft says that this move, which includes support from 90 carriers, effectively gives Windows the largest carrier billing footprint of any ecosystem.

With an expected 1 billion-strong Windows 10 user base by FY18, anything that reduces app purchase friction is also music to developers’ ears. According to Microsoft, the Windows Phone Store saw an 8x increase in purchases after implementing carrier billing.

Other new developer-focused capabilities coming to Windows 10 include an updated Windows 10 Microsoft Advertising SDK with support for video ads and install tracking, support for in-app purchase subscription, and a new Windows Store Affiliate Program.

For companies, Windows Store for Business will allow admins to highlight apps for their employees, distribute select apps from the Windows Store and private line-of-business apps to their employees, and use business payment methods like purchase orders.

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