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BlackBerry Porsche Design P'9981 Smartphone Announced

By Joy Hou - on 31 Oct 2011, 11:05am

BlackBerry Porsche Design P'9981 Smartphone Announced

Today in Singapore, Porsche Design and RIM announced the new Porsche Design P’9981 smartphone from BlackBerry.

Driven by a 1.2GHz processor, the smartphone spells Porsche Design's signature with a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. It is also identifiable as a Porsche Design product with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience.

Features include built-in support for NFC, and Liquid Graphics technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.

“Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark,” said Dr. Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”

“This collaboration stems from a shared belief that form equals function ,” said Todd Wood, SVP for Industrial Design, Research In Motion. “The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.”

Source: RIM