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Black Friday online shopping up 21.6% to US$3.34 billion

By Kenny Yeo - on 28 Nov 2016, 9:03am

Black Friday online shopping up 21.6% to US$3.34 billion

Black Friday is traditionally the biggest shopping day of the year in the US. But given the uncertain economic outlook, no one was expecting fireworks this year.

However, according to Adobe, who has been tracking e-commerce transactions throughout the holiday, online shopping on Black Friday this year grew a whopping 21.6%, bringing total spending to US$3.34 billion.

Mobile was a big contributor as it accounted for US$1.2 billion, a 33% increase over last year.

In addition, Adobe also shared some other interesting findings. For example, for mobile shopping, iOS users spent more than Android users. On average, iOS users spent US$144 as compared to US$136 for Android users.

They also discovered that the top selling electronics were Apple iPads, Apple MacBooks, Microsoft Xbox, Samsung 4K TVs and LG TVs.

Given the strong momentum generated by Black Friday, retailers are optimistic that Cyber Monday will generate even greater sales for them.

Source: Techcrunch

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