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Audi is using VR and AR to let customers visualize their new cars in greater detail

By Kenny Yeo - on 28 Jun 2019, 12:02pm

Audi is using VR and AR to let customers visualize their new cars in greater detail

(Image source: Audi)

To let customers express their personalities, many cars now have customization options. You can swap wheels, choose the color of the interior, or maybe even material of the dashboard and seats.

Problem is, it's hard to visualize what effects these customization options will have on the car. Have you tried imagining what your room will look like if the walls were painted a different color? This is the same problem car buyers face.

Fortunately, Audi is looking to tap into the latest in virtual and augmented reality technologies to alleviate the anxiety that new owners might face when it comes to customizing their cars.

To do that, they have set up the Customer Private Lounge at Audi Center Singapore. This is a private area where new owners can use VR to see their new cars — with the ordered customization options — in all its VR glory.

Using stereoscopic 3D rendering and detailed data models, customers will be able to see what different rims might look like on their new car or how the cabin might be like with different dashboard finishes.

Audi claims that the experience is hyper-realistic and owners will be able to tour their new cars as if it was right in front of them.

VR aside, Audi also has an AR experience that lets customers interact with models and let them better understand the features and capabilities of the car.

For more information, head over to Audi Singapore.

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