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ASUS partners with Blue Microphones by Logitech for its Creators Academy

By Glenn Chua - on 14 Apr 2022, 10:43pm

ASUS partners with Blue Microphones by Logitech for its Creators Academy

Image: ASUS

ASUS Creators Academy, a platform developed by ASUS for established creatives to teach and for newer ones to learn, has partnered with Blue Microphones by Logitech, in an effort to expand the scope of content being taught on the platform.

You may know Blue Microphones, which was acquired by Logitech for over US$110 million in 2018, for their Yeti and Snowball microphones, which are among the more recognisable names in the USB microphone market.

The ASUS Creators Academy began in 2021 and currently partners with Intel and Logitech for Creators, with a focus on featuring tips and tutorials from local creators. Some of the new fields ASUS wishes to tackle with this new partnership are music production, illustration and video editing. ASUS also intends to set up a new Creators Academy Facebook page in Q2 of this year to further facilitate sharing and discussion between creators, as well as for disseminating creative news.

According to Eddie Teng, head of marketing for ASUS Singapore, ASUS wants the Creators Academy initiative to be one where different companies can come together to help out creatives, strengthening the link between them and their equipment:

The Creators Academy is not just a place where creators from all walks of profession can come together to share, learn and inspire one another, it is also an initiative where brands like ASUS and many others can band together to enable and empower these creators with the avenues to showcase their work and skills and not forgetting the resources or equipment they might need.

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