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Apple acquires AI startup Voysis to improve Siri

By Cookie Monster - on 4 Apr 2020, 9:42am

Apple acquires AI startup Voysis to improve Siri

Image source: Businesswire.

Apple has acquired an artificial intelligence (AI) startup to improve Siri.

Bloomberg reports that Apple acquired Ireland-based Voysis which has developed a platform for digital voice assistants to better understand people's natural language.

Voysis's platform was focused on improving digital assistants inside online shopping apps and could narrow product search results by processing shopping-related phrases such as "I need a new LED TV" or "My budget is $1,000". The AI platform is said to be used by other companies for their own apps and voice assistants. 

Voysis co-founder Peter Cahill shared in 2018 that the company manage to shrink the platform to use as little as 25MB of memory once the AI is trained. This makes it easier to run on mobile devices without an internet connection.

Apple has been acquiring AI startups in the past few years to improve Siri. It reportedly acquired voice app startup Pullstring for $30 million in February 2019. Apple also bought a four-year-old startup in the following month, which used machine learning to develop an interest search engine" to deliver personalised information to users. Its most recent acquisition includes Seattle startup Xnor.ai, which specialised in machine learning and image recognition tools that can be executed on low-power devices. 

Source: Bloomberg